Brands
Jonathan has directed several online campaigns and social media spots for FILA’s heritage collection.
FILA: Mindblower
Jonathan directed comedians Rob Haze and Kenny DeForest in this Seinfeld-ian campaign for the revival of the FILA “Mindblower” shoe.
WOMEN’s HERITAGE
Jonathan directed these spots for FILA’s women’s heritage line
to show how the brand’s iconic styles are readymade
for all activities
FILA: CORE
Jonathan aimed to pay tribute to director Edgar Wright’s frenetic transitions with the concept for these unboxing videos.
Original Tennis, Original Fitness,
T1-Mid, and F-13 are FILA’s most iconic styles
and are always available; hence they’re known as: the CORE.
FILA FILM ARCHIVE
Jonathan created this series of Instagram promos
in the style of vintage educational filmstrips
and cheesy b-movies with a grainy film aesthetic.